Cambium Group Helps Set New Standard for Credit Union Web Sites

first_imgCambium Group, a leading web site development firm based in Montpelier is pleased to announce the launch of a new website for Truliant Federal Credit Union www.truliantfcu.org(link is external). Truliant, based in Winston-Salem, North Carolina is currently the 84th largest credit union in the country. Cambium and Truliant partnered together to develop a website that offers their members a refreshing, updated design with improved navigation to the many products and services the credit union offers.The project was a huge undertaking for both partners and took many months to complete. The result is a web site containing a thorough, well thought-out architecture and a clean design presented with the credit union member in mind. Product promotions, current rates, helpful links, financial calculators, online applications and educational articles are distributed on appropriate pages throughout the site to provide members the right information they need at the right time.Members can quickly find detailed information to help serve their needs, apply for membership, apply for a loan or contact Truliant for more information. For example, the Home Center provides comprehensive information on refinancing, home equity loans, product options, checklists to help with the application process, links to related information, calculators, online applications and a resource center that seamlessly integrates a third-party vendor’s real-time articles about the home buying process.Immediate feedback from Truliant’s employees and e-community has been overwhelmingly positive. A survey conducted soon after the launch shows that over 98% of members are very satisfied with the new site.“It was critical for Truliant Federal Credit Union to align ourselves with the right web development partner for this project,” commented Bill Reynard, Senior Vice President of Marketing at Truliant Federal Credit Union. “Cambium Group was a true partner by listening to our needs and providing invaluable design talent, marketing vision and technical skills to deliver a superior web channel for the credit union. Consequently, initial member response to our redesign has been quite positive and we are excited to have Cambium Group as an ongoing partner with our e-services team in the continued evolution of this important delivery channel.”Cambium Group’s owner and President, Scott Wells stated “This has been a major project for our team, both in terms of developing web site functionality and keeping on task to achieve a flawless launch. Our objective was to develop a sharp design, integrate numerous third-party tools and build a robust content management system that provides Truliant extensive control of their site. It’s one of our most impressive sites to-date and sets a new standard for credit union sites in the industry.”last_img read more

Rise of the Local Park

first_imgNow, the outdoor scene that Rodriguez and others envisioned has become a key part of Big Stone Gap’s identity. “It’s everything,” he says. While keeping up with that demand might ultimately mean more conflicts between recreational users and conservation efforts, Holman stresses that the region’s boom of new park development should bring positive outcomes in the short term. “If you want places protected, it’s important for people to see them so they love them and speak for them,” he says. And ultimately, she says that all comes back to what’s at the core of the region’s growth in locally-managed parks, whether that growth is occurring in a booming metropolitan area or a rural community like Big Stone Gap. “It’s really the people in these communities that are making the most positive gains.” Bill Holman is North Carolina director with The Conservation Fund, one of the partners that, along with community leaders and conservation trusts, helped purchase those properties. Holman says that communities’ shift towards developing their own outdoor destinations has aided conservation efforts across the Blue Ridge, explaining that if groups had been working in the Plott Balsams 25 years ago, success may have been harder to come by. “But now there’s very solid support by local governments,” he says. “There’s just a huge demand for outdoor recreation in Western North Carolina.” Farther south, communities in Western North Carolina are developing new public lands with an added goal in mind: conservation. Recently, a coalition of local governments and nonprofits spearheaded the purchase of several hundred acres near Waterrock Knob, the latest piece in a growing mosaic of conservation lands across the rugged Plott Balsams. More than 400 of those acres will be transferred to the town of Sylva, where they’ll be used to expand hiking options at Sylva’s popular Pinnacle Park. Nearby, the Eastern Band of Cherokee is interested in expanding outdoor opportunities on a similar parcel. One risk of creating too many new parks too quickly is that communities might end up turning themselves into competitors, but Carter says organizations like the Partnership are helping prevent those issues through collaborative planning. “What we’re trying to accomplish is being a conduit and resource so we can bring the right partners and people together.” One such resource is an outdoor action plan that will help manage the region’s menagerie of parks sustainably. It turns out others had something to say, too. Since then, the town has seen outdoor opportunities blossom within its limits, thanks in part to The Gap Partnership, a coalition of residents and businessowners like Rodriguez. Big Stone Gap has revamped its existing parks, worked to promote a multi-use trail circling town, and hosted a number of events that feature the town’s outdoor assets. Plans are also in the works for what would be a premier trail system on town-owned property on nearby High Knob.  For Kayla Carter, it all comes down to one word: regionalism. Carter is the outdoor development manager for the Northeast Tennessee Regional Economic Partnership, an organization formed to unite communities surrounding the Johnson City metro. Carter says that outdoor opportunities quickly rose to the forefront of the Partnership’s radar. “Outdoor development is one of the most sustainable and innovative approaches to economic development,” she explains, “because each community has its own unique assets.”  Blue Ridge Communities Look Inward for Access to the Outdoors Locally-owned parks aren’t a new phenomenon in the Blue Ridge, but the southern mountains may be in the midst of the biggest expansion of locally-managed public lands in their history. What’s driving that effort?  The eight-county region forming the core of the Partnership’s outdoor efforts is a flagship example for how explosive locally-based park development can become. Beyond Johnson City’s Tannery Knobs mountain biking park, nearby Erwin is expanding an existing multi-use trail towards the neighboring town of Unicoi. North of Erwin, Carter County has developed a Doe River Fishing Trail connecting the towns of Roan Mountain and Elizabethton. An effort is also underway to construct an in-town whitewater wave on the Watauga River. And that’s all occurring against the backdrop of established destinations like the Appalachian Trail, Rocky Fork State Park, and the Nolichucky River.  It’s tempting to see Big Stone Gap as just another rural community looking to the outdoors for new economic options. The town’s journey, though, could apply to Blue Ridge communities of all types that are looking within their municipal limits for access to trails, crags, and waterways. And even larger cities are getting in on the action. As one example, Johnson City, Tenn.—whose population is more than ten times that of Big Stone Gap—will soon open a mountain biking park near the heart of its downtown. When Lorenzo Rodriguez arrived in Big Stone Gap, Va. from California several years ago, he saw an opportunity. The community of 5,200 residents is surrounded by the Jefferson National Forest, and the Powell River flows right through downtown. “Coming from a big city, we would pay to go somewhere like this,” he says. Carter agrees and emphasizes that developing communities sustainably also means having a long-term view of how to manage their parks. “We want to not only promote but protect those natural places for future generations.” But there was a problem: organized recreation opportunities were few and far between. Rodriguez, now the co-owner of a cycling shop in town, couldn’t let that stand. “You have all these gems here, and I just felt like I had to say something.”last_img read more

Not Many Can Do Whitney Houston’s ‘I Will Always Love You’ Justice…

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York And that goes double for white men.(I’m assuming. I’m not sure how many have tried.)But this guy. This guy kills it.(I’m purposely writing ambiguously so you’re not sure whether or not it’s going to be really, really good or really, really bad.)But it will be worth it. I promise.last_img

A call to action to reduce credit union website calls to action

first_imgHow many calls to action does your credit union’s homepage have?If you don’t know, I encourage you to add them up.Right now.And for those needing guidance in this exercise, we’ve outlined a few steps for you to follow:Use Quirktools’ Screenfly to determine how many calls to action a user can see at a specific screen resolution.Set a custom screen size of 1366×768 as it is the most popular resolution used by consumers, according to W3 Schools.Count all calls to action, defined as any clickable banner, text link, promotional graphic or form, such as your online banking sign in. You can exclude items within drop down menus and navigation buttons from this calculation.So how many calls to action did you find?In one digital marketing study, we found the average bank or credit union has around 28 different calls to action on their homepage. We used a standard screen resolution of 1366×768, allowing us to fairly compare each website when calculating the various calls to action.Without a point of reference, “28” may seem like an arbitrary number.But think about it this way. Imagine if each of your physical branches had 28 different entrances. That’s what you’re essentially doing to your digital branch when you put so many different calls to action on your homepage.In fact, as we continued our digital marketing study, we looked outside the industry at various online retailers who have simplified both their homepage and their calls to action.Using the same methodology as before, we found that these homepages had an average of just 6.5 different calls to action. These highly focused websites were designed to help guide and lead consumers to take a very specific action.An Exercise in Simplifying Consumer’s ChoicesSometimes simplifying the choices and options for a consumer requires you to focus and ultimately, say no to things. This is a key reason the Chick-fil-A menu only has seven choices. The fewer the choices, the easier it is for someone to make a decision on what to order.Now compare the simplified menu to that of a crowded menu from other restaurants, like the Cheesecake Factory, where choice is abundant. Consumers have even compared this menu to reading a book:“Always like the table bread, gives you something to munch on while waiting for your meal or just taking the time to read through the book that is the Cheesecake Factory menu.”“The menu is a book, so if you’re indecisive like me look at it beforehand.”“Their menu is HUGE, it’s like a small book. ““Their menu reads like a book – just a little busy.”How Can You Simplify Your Website?Spend sometime reviewing your website from two perspectives: the consumer and the current member. When doing so, ask yourself:What can we remove from the homepage to simplify it? Copy? Images? Products?What can we remove from our product pages?What if we just offered three main products online? What would those be?As you go through this exercise, it is important to test how consumers are using your website currently. This will provide you with perspective on their behavior, which can be compiled through heat maps, click maps and live feedback.If you find you need help with any of these exercises, our Digital Marketing Blueprints can provide you with recommendations on how you can build a website that sells. 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jonathan Lay As Senior  Advisor at CU Grow, Jonathan Lay helps banks and credit unions use digital marketing to tell stories that sell. He brings over a decade of digital marketing experience … Web: www.cugrow.com Detailslast_img read more

Big-name designs on Mailbox

first_imgWould you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletters To access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.last_img

US Senator Cruz self quarantines after contact with coronavirus carrier

first_imgCruz is one of the highest-profile Americans to undergo coronavirus self-quarantine since the United States reported its first COVID-19 case in late January.The American Conservative Union political group on Saturday said the CPAC attendee who tested positive for coronavirus was receiving medical care in New Jersey. “I’m not experiencing any symptoms, and I feel fine and healthy,” Cruz said in the statement.Topics : US Senator Ted Cruz on Sunday said he would self-quarantine after he had contact with a CPAC political conference attendee who tested positive for coronavirus. Cruz “briefly interacted” with the person at the Conservative Political Action Conference, or CPAC, in Maryland ten days ago, according to a statement by the former Republican presidential hopeful.“Out of an abundance of caution, and because of how frequently I interact with my constituents, I have decided to remain at my home in Texas this week, until a full 14 days have passed since the CPAC interaction,” he said. last_img read more

Batesville man killed in Friday crash

first_imgBatesville, In. — A Friday crash on State Road 46 east of Batesville claimed the life a local man. Police say a car driven by Gerald Heppner, 79, of Batesville, left the roadway for an unknown reason at 3 p.m. and struck a parked vehicle in front of Enneking’s Autobody.Heppner was transported to Margaret Mary Health where died later.The Batesville Police Department, Indiana State Police, Ripley County Sheriff’s Department, Batesville Fire Department, Rescue 10 and Ripley County paramedics responded to the crash.last_img

First-time feature winner Erickson turns focus to rookie points chase

first_img“He had some bad luck at the beginning of the year and I actually passed him when I got the win at Canyon,” Erickson said. “We respect each other but it’s no different than when I’m racing against anyone else.” Erickson had recorded seven top five finishes in 13 starts before topping the March 7 main event at Canyon Speedway Park. He’d been the runner-up in two of the three outings that preceded that first-ever win. Erickson’s father David had raced in a local stock class at Manzanita Speedway. He ran a go-kart for a single season as a youngster, then followed friend Tony Miller into the Northern SportMod class on the final weekend of the 2019 IMCA Speedway Motors Weekly Racing point season. Erickson plans to resume a regular race schedule at home state tracks – Canyon and USA Raceway top his list of favorites. He’ll also chase national rookie and E3 Spark Plugs State points, where his completion will include younger brother and fellow BMS Chassis driver Justin, who will contend for the National Junior Championship as well. “We had kind of a rough start but I really like the competition in the SportMods. They keep you on your toes,” he said. “I got to talk to (2019 national runner-up) Cody Thompson about setup during the tour and I’ve had a lot of fun in this class.” GLENDALE, Ariz. – His career first Karl Kustoms Northern SportMod feature win in hand, Clay Erickson can now sharpen his focus on chasing points.center_img Clay Erickson was joined in victory lane by parents Wendy and David following his Karl Kustoms Northern SportMod career-first feature win March 7 at Canyon Speedway Park. (Photo by Ben Thrasher) “We were so happy. So many people who have supported us we’re there that night,” he added, “and everybody was excited.” “We had gained a lot of confidence and knew we could run up there. It’s just been a matter of seat time and finishing races,” said Erickson, from Glendale and consistent throughout February’s Arizona Dirt Track Tour. “We’d come close a couple times and it was just a relief to win. We were finally able to finish.” Twenty years old, Erickson works at the family-owned fleet maintenance shop. Among the specials on his late-season calendar is the Duel In The Desert at Las Vegas Motor Speedway.last_img read more

I-74 Accidents Cause Delays

first_imgState Police report two accidents on I-74 in Southeastern Indiana this afternoon.  One was between New Point and Batesville, where a flatbed lumber truck ran into the ditch, involving entrapment.  Aircare responded and landed on the interstate, resulting in a temporary closure of all eastbound traffic.  The second was a vehicle fire near mile marker 168 (near U.S. 52), which affected westbound traffic.last_img

Harlem Ambassadors bring hoops and hijinks to MDI High School

first_img Town report wins award – October 11, 2014 Latest Posts Latest posts by Fenceviewer Staff (see all) Fenceviewer Staff Th e Harlem Ambassadors are set to off er their comedy basketball show on Saturday, April 5 at Mount Desert Island High School.The show features high-flying slam dunks, ball-handling tricks, comedy routines, music, dancing and games. “At our shows, we want the kids to know that they’re part of our team too,” Coach Lad Majic said. Local challengers, the Island Talent, will take on the visiting team in the game/show. Tickets are on sale now. Contact Diana@harborhousemdi.org or call 207-244-3713.Find in-depth coverage of local news in the Mount Desert Islander. Subscribe digitally or in print. Schoodic Grange hosting sale – October 30, 2014 Fitness trainer is now cancer-exercise expert – October 12, 2014 This is placeholder textThis is placeholder text Biolast_img read more